Ruby Chen

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Overview

OpenAI is a brand in its adolescence; ever-growing and evolving. As we nurture the brand, our thoughtful, bold, and iconic design helps tell the story of AI and its impact on humanity. This body of work manifests itself from conceptual branding to graphic design to spatial & experential applications, as the research and deployment company finds our bearings on the world’s stage and solidifies our visual identity.

Programme booklet & tote, Jun 2024
Merch design for Sora Shorts, Tribeca Film Festival

‘Sora Shorts’ was the debut of Sora, OpenAI’s text-to-video model, in the filmmaking community, with five experimental short films created by independent filmmakers. Based on a visual identity created by our in-house design team, programme booklets and merchandise were created for the short films’ reception at the Tribeca Film Festival in New York.

Blog cover artwork, Nov 2022-Sept 2023
Website art direction for OpenAI

Leaning on graphic design to tell the story of AI, these covers were published on openai.com, including the very first announcement of ChatGPT as a research preview. These experimental yet simple editorial pieces boil complex ideas down to shapes, color, and textures, making AI more accessible and digestible for all.

Artwork & print collateral, Mar 2023
Website art direction for OpenAI

Research publication cover artwork and accompanying identicon swag items for the March 14th launch of GPT-4, OpenAI’s latest AI system. Visual motif developed in collaboration with Kornhaber Brown.

Visit the GPT-4 product page on openai.com to view the launch campaign.

Book Cover Design, Nov 2022
Limited Publication Profiles of the Future

Original novel by Arthur C. Clarke repackaged for limited internal publication at OpenAI. Cover artwork is co-created with DALL·E 2, a text-to-image AI system.

OpenAI Brand

OpenAI Exec Summit

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