Ruby Chen 

OpenAI Brand
Identity & Art Direction ︎︎︎

OpenAI Exec Summit
2024 Event Series ︎︎︎

Illustrative Risograph ︎︎︎

© 2024


The Exec Summit was an exclusive event series that took place in San Francisco, New York, and London, three key markets for OpenAI’s ChatGPT Enterprise and API tools. As design manager & art director, I defined the art direction and expanded the design system across all print and digital touchpoints in partnership with a creative team at Buck.  

The event hosted 500+ C-suite and executive audiences globally, and unlocked new enterprise deals & renewals for over 30 customer companies. Reach out for more details & results. 

Event Brand Guidelines - excerpts, Mar 2024
Art direction, OpenAI Exec Summit

Stage motion graphics, Mar 2024
Art direction & execution, OpenAI Exec Summit

Print collateral, Mar 2024
Art direction & execution, OpenAI Exec Summit

Handmade foil letterpress notebook - keepsakes, Mar 2024
Design & execution, OpenAI Exec Summit

Keynote slide designs for leadership, Mar 2024
Art direction, design & execution, OpenAI Exec Summit