Ruby Chen 


OpenAI Brand
Identity & Art Direction ︎︎︎


OpenAI Exec Summit
2024 Event Series ︎︎︎


Personal
Illustrative Risograph ︎︎︎

© 2024
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Overview

As appetite for artificial intelligence grows, highly technical AI concepts remain hard to swallow. Thoughtful and iconic design can help diverse global audiences consume these complex concepts, nurturing a more inclusive AI future.

Visit openai.com to see how we’re telling the story of AI through design.







Cover artwork, Jul 2023
Website art direction for OpenAI









Cover artwork, Nov 2022
Website art direction for OpenAI 
Blog cover artwork for launch of ChatGPT, an AI conversational chatbot powered by a language model.








Cover artwork, Mar 2023
Website art direction for OpenAI









Artwork & print collateral, Mar 2023
Website art direction for OpenAI

Research publication cover artwork and accompanying identicon swag items for the March 14th launch of GPT-4, OpenAI’s latest AI system. Visual motif developed in collaboration with Kornhaber Brown.

Visit the GPT-4 product page on openai.com to view the launch campaign. 







Cover artwork, Nov 2022
Website art direction for OpenAI









Book Cover Design, Nov 2022
Limited Publication Profiles of the Future


Original novel by Arthur C. Clarke repackaged for limited internal publication at OpenAI. Cover artwork is co-created with DALL·E 2, a text-to-image AI system.



Mark