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陳韋如
Ruby Chen






© 2025

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Overview
OpenAI is a brand in its adolescence; ever-growing and evolving. Thoughtful, bold, and iconic design helps tell the story of AI and its impact on humanity. This body of work ranges from conceptual branding to graphic design to spatial & experential applications, as the org finds its bearings on the world’s stage.






Print & Accessory Design, Feb 2025
OpenAI Brand Refresh

The refresh of the OpenAI brand system through thoughtful type, humanistic art direction, and a flexible design language that reflects technical research & academic beauty. See the full design guidelines. 










Programme booklet & tote, Jun 2024
Merch design for Sora Shorts, Tribeca Film Festival

‘Sora Shorts’ was the debut of Sora, OpenAI’s text-to-video model, in the independent filmmaking community. Based on a visual identity created by our in-house design team, programmes & merchandise were created for the Tribeca Film Festival.




Blog cover artwork, Nov 2022-Sept 2023
Website art direction for openai.com 

Leaning on graphic design to tell the story of AI, these covers were published on openai.com, including the very first announcement of ChatGPT as a research preview. These experimental editorial pieces boil complex ideas down to shapes & colors, making AI more digestible for all. 






Artwork & print collateral, Mar 2023
Website art direction for OpenAI

Visual motif and motion for GPT-4 identicon developed in collaboration with Kornhaber Brown; watch the full launch video.
Mark